Aligned campaigns. Approvals without bottlenecks.
Briefs, calendars, production, reviews and performance connected in a visible workflow.
Marketing slows down when coordination takes more time than creation.
Scattered briefs, invisible approvals and manual reporting fragment campaigns before they even reach the market.
Incomplete briefs
The campaign starts without context, priority or success criteria.
Stalled approvals
Assets wait in inboxes without an owner or deadline.
Fragmented calendar
Content, paid media and events live in separate spreadsheets.
Reporting rebuilt from scratch
Every week, the team reconstructs status updates to explain what it has already done.
From idea to performance in one shared rhythm.
Asana connects campaigns, content and approvals. TaskWork designs templates, rules and views around marketing’s actual pace.
CMOs, Marketing Operations, in-house teams and agencies.
Everyone sees the priority, next step, owner and publication date without relying on follow-up meetings.
Forms and intake
Complete briefs reach the right project.
Rules and approvals
Routing and reviews follow the type of deliverable.
Campaigns and calendar
Initiatives, assets and channels in a single view.
Portfolios & Goals
Execution connected to marketing goals.
From brief to launch, without losing the thread.
A shared workflow reduces rework and keeps creation, approval and analysis in the same context.
Brief
Complete objectives, audience, channel and deadline.
Production
Coordinated assets, owners and dependencies.
Approval
Clear review at the right point in the workflow.
Performance
Results feed back into the campaign and portfolio.
AI that accelerates operations without diluting your brand’s voice.
Intelligence in the workflow
AI Studio extracts brief information, classifies requests, prepares summaries and flags risks. Creative decisions stay with the team.
Assisted intake
Free-form requests become structured context ready for routing.
Campaign risk
Critical deadlines and approvals become visible before delays occur.
What changes in practice.
Campaigns with context
Briefs, assets, approvals and deadlines stay connected.
Less invisible waiting
Every approval has an owner, status and next action.
Continuous reporting
Leaders track the portfolio without reconstructing the work.
Templates, permissions, review stages and approval criteria preserve consistency without bureaucracy.
Straight answers.
It does not have to. Asana coordinates briefs, production, approvals and calendars; specialized tools remain integrated into the workflow where appropriate.
Yes. Templates and rules can vary for launches, content, events or paid media while maintaining a consolidated view.
The architecture defines access, deliverables, owners and approval points so teams can collaborate without losing governance.
Explore the system further.
Get your campaign out of the inbox.
Start by designing intake, calendars, approvals and reporting.