A connected roadmap. Delivery you can see.
Discovery, priorities and cross-functional work connected to engineering through clear handoffs.
The roadmap loses credibility when execution becomes a black box.
Scattered ideas, weak handoffs and technical status without business context separate product, engineering and the rest of the company.
Scattered intake
Feedback and ideas arrive without shared evaluation criteria.
Disconnected roadmap
Product priorities do not reflect actual delivery.
Weak handoffs
Context gets lost between product, design, marketing and engineering.
Inaccessible status
Stakeholders rely on manual interpretation of the issue tracker.
Product coordinates in Asana. Engineering delivers in its own workflow.
TaskWork connects discovery, roadmaps and initiatives to technical delivery without duplicating the engineering backlog.
CPOs, Product and Engineering leaders, and partner teams.
Stakeholders track intent, priorities and progress; engineering keeps its specialized workflow.
Discovery and intake
Structured signals to evaluate and prioritize.
Portfolio roadmap
Initiatives connected to goals and outcomes.
Cross-functional handoffs
Context shared across product, design and go-to-market.
Jira integration
Essential status updates without duplicating the backlog.
From market signals to delivery you can track.
The workflow keeps the problem, decision and execution connected for technical and business audiences.
Signal
Feedback comes in with its source and context.
Discovery
The problem, impact and hypothesis are evaluated.
Roadmap
Priority and expected outcome are explicit.
Delivery
Handoff details and status are shared back with stakeholders.
AI to synthesize signals and context, not choose the roadmap.
Intelligence in the workflow
AI Studio groups feedback, prepares summaries and flags blockers. Prioritization stays with Product leadership.
Grouped signals
Similar feedback becomes organized input for discovery.
Status in business terms
Technical updates become clear information for stakeholders.
What changes in practice.
A reliable roadmap
Priorities, objectives and progress stay connected.
Handoffs with context
Teams receive the rationale, owner and expected action.
Engineering stays focused
The technical backlog does not need to be duplicated to provide visibility.
Asana coordinates cross-functional work; Jira remains focused on technical delivery when needed.
Straight answers.
No. Jira can remain the tool for technical delivery. Asana organizes discovery, roadmaps, launches and coordination with the rest of the company.
In Asana, as a portfolio of initiatives linked to goals, owners and essential delivery status.
No. The integration exchanges only the milestones and status needed by each audience, avoiding operational duplication.
Explore the system further.
Bring visibility to the gap between roadmap and delivery.
Start by designing discovery, handoffs, integration and governance.