What Asana is and what it is used for
What Asana is, what it is used for and why companies use this work management platform: features, use cases and how to get started.
From board to timeline, all in the same project.
Asana’s List, Board and Timeline views share the same navigation bar, the same screen we show to people discovering the platform.
Asana is a work management platform that organizes projects, tasks, deadlines, assignees and goals in one place, replacing work scattered across emails and spreadsheets.
- Organizes projects and tasks with owners and deadlines
- List, board (Kanban), timeline and calendar views
- Connects execution to goals and portfolios
- Plans from free to Enterprise, with AI and governance
What is Asana?
Asana is a work management platform that helps teams organize, track and execute work in one place. Instead of scattering tasks across emails, spreadsheets and chat, Asana connects projects, tasks, owners, deadlines and goals, making it clear who does what, by when and why.
The name comes from the Sanskrit word āsana, meaning a yoga posture. Founded in 2008, the company chose the term for its association with focus and balance. In business and project management, Asana refers to the software platform described on this page.
What you can do in Asana
- Organize projects and tasks with owners and deadlines
- View work as a list, board (Kanban), timeline and calendar
- Standardize processes with forms and automations
- Connect execution to strategy with portfolios and goals
- Track metrics with reporting and dashboards
Who uses Asana?
From small teams to large corporations. It is particularly effective when operations need governance, standardization and executive visibility in areas such as PMO, Marketing, Operations and IT. See Asana for your team.
How to get started with Asana
A TaskWork is Platinum Solutions Partner for Asana, based in Brazil. We help you choose a plan, implement with governance and migrate from other tools. Also see licenses and Success Plans.
Common questions about Asana
Is Asana free?
There is a free plan for small teams and paid plans (Starter, Advanced, Enterprise and Enterprise+) with more governance and AI features.
What kinds of work is Asana suitable for?
For projects and processes in areas such as Marketing, Operations, PMO and IT, from marketing campaigns to executive portfolio management.
How is it different from a spreadsheet?
Asana connects tasks, owners, deadlines, goals and automations in real time, with collaboration that spreadsheets cannot sustain at scale.
How do I adopt Asana at my company?
Through structured implementation and change management. TaskWork guides you from assessment to sustained adoption.
What does the word Asana mean?
Asana is a Sanskrit word meaning a yoga posture. The software company chose the name for its association with focus and balance. In project management and teamwork, Asana refers to the work management platform.
Want to apply this to your Asana environment?
TaskWork implements and governs Asana for your operations. Start with a 30-minute assessment.
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